Marketing means getting your company's name out there in front of people so that they can learn about your business and become customers. There are a lot of ways that you can do that.
If your product requires some kind of packaging, one way to market yourself is to have some custom packaging made. Packaging can be all kinds of things. It could be the package that your product comes in. For example, you could have your product placed in a custom molded plastic container that has your company's name placed on it. That way when your product is on shelves, people will see your name and think about using your product. Custom packaging could also include using mailing boxes and packing material that has your name and logo all over it. You can also have the boxes printed so that they are all a color other than brown. A brightly colored box is more eye-catching than a plain brown one and will catch the eye of anyone who sees it because it is so colorful. Companies like Canyon State Box and Container can help you explore your options for this.
Another way that you can market your business is to use different kinds of mailers. Direct mailers are an easy way to get information sent out to different households in your area. With a general mailing list, you can send mailers out to every household, or you can use a pinpointed mailing list that will target a specific demographic. For example, if your target audience is men between the ages of 18 and 35 who buy left-handed orange widgets, you can work with a direct mailing company and have them develop a mailing list for people who meet your requirements in your area. You can either take that mailing list and send out the mailers yourself or you can have the direct mailing company do all the mailing for you. They can help you design a mailer that has all the information you want, including any coupons, and then send them out for you.
If you want to grow your business, you need to make sure that you get your name out in front of people. If no one knows who you are, then no one can take advantage of your business. There are a lot of marketing ideas that you can use that will let people see your name and learn more about your business so that they can come in and see you.